Siamo come eravamo
Umberto Dei is a trademark of the historical Italia Brand Atala S.p.A.
In the year in which the Lumière brothers invented cinematography and Guglielmo Marconi created the cordless telephone, a small craftsman with a passion for cycling, far-fetched, never satiated with trials and experiments, he coined his first series of bicycles: it was the year 1896, his name was Umberto Dei.
This is how an extraordinary collection of bicycles was born, unanimously considered a marvel of the nascent world cycling industry. The quality and perfection were such that immediately the fame of the brand became widespread among cyclists and runners all over the world: everybody would like to run and win on the saddle of a Dei.
Umberto himself participated as a protagonist in the world championships on the track of 1901 (Berlin). Dei racing bicycles won everywhere and dominated the scene for almost half a century, gathering laurels and records in the most important velodromes in the world.
Nowadays the Dei cycles retrace their history between myth and legend and are refounded in a refined balance of modern elements, particular chiselled and natural materials. They pass through the time rediscovering themselves in memory.
The craftsman hands down wisdom and love for the exasperated care of detail. Engineers, stylists, technicians without prejudice make the perfect synthesis between the total tradition of the brand, the absolute quality and value of the materials and components and the continuous search for innovative technical and stylistic solutions. Thus class, prestige and freedom are achieved.
Beauty, perfection, passion. And the work becomes immortal.
Atala S.p.A. reserves the right to change components
and spares at any time and without notice